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Hip Hop Treasures:
TV & Media Activation
Led creative direction & Set Design for Hip Hop Treasures, combining TV content,
digital engagement, and cross-platform storytelling to elevate audience experience.
Hip Hop Treasures
​Agency:
Pulse Films | Paranoid Richard Studios
​Client:
A&E
Brief:
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Challenge: Deliver engaging content across TV and digital platforms.
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Objective: Connect audiences with music culture through immersive storytelling.
Role & Contribution:
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Directed the creative direction & set design for TV and digital channels.
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Oversaw narrative cohesion across platforms.
Execution:
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TV content direction.
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Digital/social storytelling for extended reach.
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Integrated cultural touchpoints to drive engagement.
Outcome & Impact:
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Elevated audience connection with the brand and culture.
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Showcased cross-channel creative leadership.​
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Key Takeaways:
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TV + digital synergy, cultural storytelling, multi-platform engagement.
