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Aeropostale:

Consumer Lifestyle Campaign

a fun and engaging digital and social media campaign that showcases the uniqueness within us all is a powerful tool for promoting positivity, inclusivity, and empowerment.

Aeropostale

​Agency: 

Mythologie Pictures | Where Eagles Dare

​Client: 

Aeropostale

Brief:

  • Challenge: Engage Gen Z in retail and digital spaces.

  • Objective: Blend experiential, social, and digital touchpoints for a cohesive brand experience.

 

Role & Contribution:

  • Retail activations, digital channels, set design.

  • Ensured brand consistency and engagement.

 

Execution:

  • Experiential retail activations.

  • Social media content creation.

  • Digital amplification for youth audiences.

Outcome & Impact:

  • Strengthened brand engagement with Gen Z.

  • Demonstrated multi-channel creative leadership.

 

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Key Takeaways:

  • Youth engagement, experiential + digital integration, brand cohesion.

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© 2025 by Ramona Roye.

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