Jim Beam:
Consumer Brand Campaign
lifestyle campaign, blending consumer activations, digital storytelling, and social engagement to connect with audiences across channels
Jim Beam
​Agency:
ArtClass
​Client:
A&E | Conde Nast | Jim Beam Black | WIRED | GQ
Brief:
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Challenge: Build a lifestyle-driven campaign that engages consumers on multiple platforms.
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Objective: Merge experiential activation with digital storytelling.
Role & Contribution:
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Set design, campaign vision, social strategy, and digital activations.
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Ensured brand message consistency across all channels.
Execution:​
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Integrated social media content and engagement strategies.
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Visual branding across all touchpoints.
Outcome & Impact:
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Increased consumer engagement and brand affinity.
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Showcased multi-channel creative direction.
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Key Takeaways:
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Lifestyle storytelling, social media + digital synergy, brand cohesion.
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