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Signature KST:
Hospitality & Brand Activation
Directed the creative vision for Signature KST’s hospitality experience, blending immersive spatial design, brand storytelling, and social amplification for predominantly Gen Z & millennial attendees.
Signature KST
​Agency:
Paranoid Richard Studios
​Client:
Signature KST, Bar Restaurant & Lounge
Brief:
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Challenge: Deliver a hospitality space that resonates with youth culture.
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Objective: Integrate brand identity with experiential design and social engagement.
Role & Contribution:
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Creative direction for space, brand identity, and digital assets.
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Oversaw multi-channel activation.
Execution:
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Immersive interior design paired with social media-ready moments.
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Branded content for Instagram and TikTok.
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Integration of brand storytelling into every touchpoint.
​Outcome & Impact:
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Elevated brand perception among the target audience.
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Demonstrated ability to merge spatial design with digital engagement.
Key Takeaways:
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Cross-disciplinary creativity, brand storytelling, experiential + digital integration.
