THINX:
Purpose-Driven Brand Experience
Directed THINX’s purpose-driven experiential campaign, creating immersive brand experiences and social storytelling that amplified its mission to empower women.
THINX
​Agency:
Paranoid Richard Studios
​Client:
THINX
Brief:
-
Challenge: Deliver an experiential activation aligned with social impact.
-
Objective: Connect with audiences through meaningful, multi-channel experiences.
Role & Contribution:
-
Led spatial design, creative concept, and strategy.
-
Integrated experiential, digital, and social channels.
Execution:
-
Immersive activations emphasizing empowerment.
-
Social media content and real-time amplification.
-
Brand storytelling across platforms.
Outcome & Impact:
-
Strengthened the brand’s mission and audience connection.
-
Demonstrated 360° campaign execution.
Key Takeaways:
-
Social impact, experiential + digital integration, authentic engagement.
